The main hero of the advertising campaign for the exhibition ‘Ming Dynasty: The Radiance of Knowledge’ is calligraphy, both traditional and avant-garde.
Video triptych begins with the video clip with calligraffiti by Pokras Lampas and continues with two videos presenting traditional calligraphy.
Character 文化 [wenhua – culture] is composed of 文 [wen – graphic sign] and 化 [hua – transform]. 
#сияниеучености, #каллиграфия, #покраслампас
Please see information about the exhibition on our satellite site https://mingdynasty.kreml.ru/en-US

Promo by:

Produced by Celentano Production
Calligrapher Alexander Belyaev
Camera man Vyacheslav Myrzak
Photographer Ekaterina Gerbey
Composers Nikita Vazhenin, Daniil Tsovin (music studio PNK Studio)

 



VIDEOS ON OTHER EXHIBITIONS

 see more about the exhibition

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